READING LIST

Books

Marketing and Sales

Sales on a Beermat by Mike Southon, Chris West

Marketing on a Beermat by Mike Southon, Chris West

Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers: What Seven Deep Metaphors Reveal About the Minds of Consumers by Gerald Zaltman, Lindsay H. Zaltman

How Customers Think: Essential Insights into the Mind of the Market by Gerald Zaltman

Purple Cow: Transform Your Business by Being Remarkable by Seth Godin

Permission Marketing: Turning Strangers into Friends and Friends into Customers by Seth Godin

The Dip: The Extraordinary Benefits of Knowing When to Quit (and When to Stick) by Seth Godin

Marketing Management (International Edition) by Philip Kotler

Customer Intimacy: Pick Your Partners, Shape Your Culture, Win Together by Fred Wiersema

Total Customer Service: The Ultimate Weapon : A Six Point Plan for Giving Your Business the Competitive Edge in the 1990's by William H. Davidow (Author), Bro Uttal

The Ultimate Question by Fred Reichheld

Employee Surveys: Practical and Proven Methods, Samples, Examples by Paul Connolly

 

Strategy and Leadership

The Practice of Management by Peter F Drucker

Competitive Strategy: Techniques for Analyzing Industries and Competitors by Michael E. Porter

Good to Great by Jim Collins

Built to Last James C. Collins and Jerry I. Porras

The Empty Raincoat by Charles Handy

The Beermat Entrepreneur by Mike Southon, Chris West

The Change Masters: Corporate Entrepreneurs at Work (Paperback) by Rosabeth Moss Kanter

Rosabeth Moss Kanter on the Frontiers of Management (Paperback) by Rosabeth Moss Kanter Confidence by Rosabeth Moss Kanter Rethinking the Future: Rethinking Business Principles, Competition, Control and Complexity, Leadership, Markets and the World by Alvin Toffler (Foreword), Heidi Toffler (Foreword), Rowan Gibson Maverick!: The Success Story Behind the World's Most Unusual Workplace by Ricardo Semler Leading the Revolution by Gary Hamel Competing for the Future by Gary Hamel and C.K. Prahalad The Future of Management by Gary Hamel Surfing the Edge of Chaos: The Laws of Nature and the New Laws of Business by Richard Tanner Pascale, Mark Milleman, Linda Gioja Balanced Scorecard, The: Translating Strategy into Action by Robert S Kaplan , David P Norton How the Mighty Fall and why some companies never give in by Jim Collins 50 Management Ideas You Really Need to Know by Edward Russell-Walling The Genghis Khan Guide to Management by Various The Undercover Economist by Tim Harford The Goal by Eliyahu M. Goldratt and Jeff Cox Lean and Six Sigma The Machine That Changed the World: The Massachusetts Institute of Technology 5-million-dollar, 5-year Report on the Future of the Automobile Industry by James P. Womack, Daniel Roos, Daniel T. Jones Keeping Score: Using the Right Metrics to Drive World-Class Performance by Mark Graham Brown The Lean Six Sigma Pocket Toolbook by Michael L. George, David Rowlands, Mark Price and John Maxey. Journey to Lean: Making Operational Change Stick by John Drew, Blair McCallum and Stefan Roggenhofer Effective manager and leader Effective Executive by Peter F. Drucker The Essential Drucker: Management, the Individual and Society by Peter Drucker

Why Should Anyone be Led by You? by Rob Goffee, Gareth Jones

Managing by Henry Mintzberg

HBR ARTICLES available to readers

Changing the role of top management beyond strategy to purpose by Christopher A. Bartlett and Sumantra Ghoshal

The Employee-Customer Profit Chain at Sears By Anthony J Rucci, Steven P. Kirn and Richard T Quinn

Spark Innovation Through Empathic Design by Dorothy Leonard and Jeffrey F. Rayport

The Four Faces of Mass Customisation by James H. Gilmore and B. Joseph Pine II

Marketing success through Differentiation of Anything by Theodore Levitt

Leveraging to Beat the Odds: The New Marketing Mindset by Adrian J. Slywotzky and Benson P. Shapiro

Managing in the Marketspace by Jeffrey F. Rayport and John J. Sviokla

Loyalty Based Management by Frederick F. Reichheld

The One Number You Need to Grow by Frederick F. Reichheld

Customer Intimacy and Other Value Disciplines by Michael Treacy and Fred Wiersema

What Really Works by Nitin Nohria, William Joyce and Bruce Roberson

Strategy as Stretch and Leverage by Gary Hamel and C.K. Prahalad

The Core Competence of the Corporation by Gary Hamel and C.K. Prahalad

Strategic Intent by Gary Hamel and C.K. Prahalad

How Process Enterprises Really Work by Michael Hammer and Steven Stanton

From Lean Production to Lean Enterprise by  James P. Womack and Daniel T. Jones

The Lean Service Machine by Cynthia Karen Swank

For further information or a no obligation face to face discussion please contact WLP.