Winter Flora had a history of losses and a lack of direction and had been provided with restructured financial support by their bank.

What we did:

We worked with the Directors over a period and we:

• Introduced financial controls and systems – agreed change to their management accountant.
• Created a profit focus
• Encouraged the renegotiation of prices and terms with suppliers and customers.
• Introduced strict stock control and rotation controls.
• Produced a sales plan which identified scope and “gaps” for potential.
• Researched the market and competitors to establish for the family there was money to be made – and how!
• Agreed a business plan, including transfer of one of the family (now successfully developing an alternative business), and provided leadership to the company.
• Introduced “Innovation” into product range, procurement, supplier arrangements and with key accounts.
• Ongoing mentoring continues – including the family’s other key business interests.

Results:

• Turn round in a recession year from sizable loss to a healthy profit.
• Provided “mum and dad” with some peaceful nights’ sleep!